From Marvelโ€™s supervillains and Darth Vader to the (slightly) more realistic Walter White in Breaking Bad, villains are fascinating; you canโ€™t take your eyes off them. But why? What is it about those so clearly, classically wicked that makes them so compelling to an audience? One possibility is that, in experiencing these villains on-screen, we can face our own inner dark side.

Psychiatrist Carl Jung believed everyone has a darker side, a shadow-self, within their personality. This shadow consists of everything the person considers unacceptable to express: envy, rage, selfishness, the desire for power and baser animal instincts. Itโ€™s not something that the person is consciously aware of but something they must acknowledge and face in order to grow as a person.

This is where villains come in as archetypes, representing the clearest forms of those negative aspects of one’s personality. With their bad traits on the forefront, villainous characters allow for easy access to the audience’s shadow self.

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